Indore, (Madhya Pradesh) [India], August 12, 2024: To thrive in an ever-evolving digital domain, the first step is to create a strong and long-lasting brand identity. For small and medium-sized businesses (SMBs) and startups, branding is one of the significant X-factors, helping the brand to establish credibility and create a positive impression.

This is where Indore-based branding and design agency The Factor X steps in. Founded by the dynamic Malhotra brothers Chaitanya and Pallash, the company has added a special touch to every branding strategy since 2017.

The Factor X has quickly become one of the most sought-after agencies, working with national and international brands. Armed with a vast client portfolio, including big names like Amazon, Slack, and Uber, the designing brand has proven its ability to deliver tangible results across diverse industries.

After completing over 1500 projects, the enterprise staunchly believes in the magic of innovation. This approach is further reflected in The Factor X’s comprehensive, customisable brand kits.

These ready-to-launch kits empower businesses with unique designs and elements needed to build a professional brand identity. The Factor X’s brand kits are designed to give enterprises a running start, from logos and marketing materials to digital assets and even physical products.

Besides the popular brand kits, here are 5 reasons why startups, SMEs, and even established industry leaders are choosing The Factor X:

1. Affordable Excellence: Offering high-quality design and branding services tailored for SMBs and startups at budget-friendly prices

2. Speed-to-Market Advantage: Allowing businesses to capitalise on market opportunities and launch faster than competitors

3. Multidisciplinary Design Expertise: Led by industry experts Pallash Malhotra and Vatsa Khandelwal, The Factor X presents a unique blend of branding, packaging, and interior design capabilities

4. Proven Success Across Industries: Showcasing   track record of elevating brands from local startups to global giants  and demonstrating versatility across diverse sectors

5. Results-Driven Approach: Focusing on tangible business impact with clients reporting up to 20% increase in conversions and significant boosts in brand recognition

“We’re not just creating logos or colour schemes,” explains the Malhotra brothers. “We’re crafting complete brand experiences that resonate with audiences and drive tangible business growth. Our partnership with Vatsa Khandelwal allows us to extend that brand experience into physical spaces, creating a cohesive brand identity.”

The Factor X continues to push the boundaries of accessible design. The agency is exploring emerging technologies and design trends to enhance its offerings further and stay ahead of its business game.

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