June 21, 2023- Corteva Agriscience^®, a global pure-play agriculture company, has launched Novlect^™ an herbicide for controlling wide range of broadleaf, grassy weeds, and hard-to-kill species of weeds in rice fields.

Novlect^™ rice herbicide’s unique combination of Rinskor^® active has proven very beneficial in effective weed management including Direct Seeded Rice (DSR). It has a favourable toxicology and ecotoxicology profile which benefits soil health and the environment. Its advanced formulation allows for easy handling, mixing, and application, making Novlect^™ a distinctive product that performs effectively across variable weather conditions and water management environments. The product effectively controls weeds that are resistant to ALS (Acetolactate synthase), ACCase (Acetyl- coenzyme A carboxylase), and HPPD (Hydroxyphenylpyruvate dioxygenase) HPPD inhibitor herbicides as well.

Sharing his experience on the results of using Novlect^™ in his field, Mr. Shankar Nannilam, a rice farmer from Thiruvarur, Tamil Nadu said, “Weeds are the biggest problem in my rice fields. I have used several combinations of herbicides in the past, but never got the desirable result. However, after using Novlect™, I noticed excellent weed control and a clean, healthy rice field”.

Speaking on the company's commitment to bring sustainable and innovative agricultural products to India, Mr. Ravinder Balain, President - South Asia, Corteva Agriscience^® said, "Farmers are looking for modern solutions to address their challenges and improve productivity. It has been our endeavour to provide advanced crop protection technologies that will help farmers meet this goal. Novlect™ is our latest technology for effective management of crop productivity, hindering weed and providing farmers with long-term, eco-friendly control in rice cultivation”.

Highlighting the challenges in weed management in DSR, Dr P Murali Arthanari, a renowned Weed Scientist from TNAU, Coimbatore said, “Herbicide resistance is one of the biggest issues faced by Indian farmers who grow rice. Novlect^™ which contains Rinskor^® active is the latest technology that will deter resistance development and controls major weeds, including the tough ones like Leptochloa and Cyperus very effectively.”

Corteva Agriscience^® is committed to helping farmers adopt sustainable and holistic agronomic practices. With innovation at its core, Corteva^® believes in enriching the lives of farmers ensuring progress for generations to come. Corteva creates solutions that deliver high-quality yields and long-term sustainability for farmers’ prosperity.